Codes And Conventions of Print Adverts

• 1 Main image which is strong and eye catching
• Image anchors text and creates a narrative
• Channel 4 logo is always on the right hand side, 3D and not too strong
• Central image sums up program
• Colours match the image or mood of the documentary
• Sponsorship is sometimes present
• Red, white and black are predominant colours
• Black behind the text, and no more than half way across the image
• Scheduling appears, including date and time
• Aimed to be published in lower, working class newspapers
• Could be portrait or landscape
• Minimum about of words 
• Positioning statement is catchy and short and links into the documentary