Production and Photographs For Print Advert

These are the photographs that we took for our print advert. We used two models to experiment between different composition and hair.

These are the screengrabs of the production of the print advert

Changing the exposure levels of the face in different sections gave the appearance of the tanned. Adjusting these levels gave the colours we needed to make a timeline of tan.

Using the transform tool we made sure the Channel 4 logo was the correct size and positioned centrally on the page.

Print Advert Draft

Instead of drawing out a print advert draft, we decided to produce 3 mock ups of possibilities for our print advert quickly in photoshop.

We liked the idea of contrasting levels of tan, so this was a juxtaposition of two different images, one who is very pale and another who is very tanned. We liked this idea, however felt that the execution to create an eye catching and interesting, and not scary, image would have been too difficult, so we took the idea of different levels of tan further. 

To develop from our original idea, we used the same image and divided it into sections, with 2 different coloured skin. We found this to be more effective, however we decided to experiment of how to split up the section.

This mock up is most similar to our final design. We have decided to split the face into 4 sections, with different levels of tan in each box. We decided landscape would be best so the face is even more prominent. At this point we still had a blank background, which is where finally the inspiration for the tubes of a sun bed came in. Also we decided to have each box have a different degree of tan, and each section is more tanned as if you're going round a clock face.We found this to be the most effective.

Codes And Conventions of Print Adverts

• 1 Main image which is strong and eye catching
• Image anchors text and creates a narrative
• Channel 4 logo is always on the right hand side, 3D and not too strong
• Central image sums up program
• Colours match the image or mood of the documentary
• Sponsorship is sometimes present
• Red, white and black are predominant colours
• Black behind the text, and no more than half way across the image
• Scheduling appears, including date and time
• Aimed to be published in lower, working class newspapers
• Could be portrait or landscape
• Minimum about of words 
• Positioning statement is catchy and short and links into the documentary

Editing the Radio Trailer

During the editing of the radio trailer, the main priority was to make sure that all of the sound levels in the trailer were suitible for the change in the voiceover and extracts from the documentary combined with the music bed. Changing intonation was also important in the voiceover to emphasise the key utterances.

Even though this is fairly short, most of the work was with the audio levels, so that nothing was too quiet or too loud. Also we needed to make sure everything flowed well, and that the clips were precisely cut out of the documentary.

This is a screenshot of the audio levels, using key frames we were able to actively change the intonation of the voiceover so that he emphasises certain words such as the title and the scheduling of our documentary.

This is a screenshot which shows how we have using the key frames to fade parts of the sound in and out. This enables us to have greater control on every single bit of the audio, and we were able to make sure everything stays balanced. 

We transferred all of the clips from our documentary onto a separate computer, and took away the video so that we were left with the audio. This enabled up to solely focus on taking apart the right clips in the documentary for our trailer.

Radio Trailer Script

Using transcript conventions, I have written a script for the radio trailer. This also helps to direct the person who we have used to record the voiceover and the radio trailer. This provides him with pauses, and especially the intontation that he should use.

Music Bed: What Makes You Beautiful (instrumental)

Voiceover: Mr Bottom

(.) – Short pause

(1.0) – Longer Pause

_____ - Emphasis

“How far would you go for that bronzed body? 

Mrs Battle: Your value is in your looks, and celebrities look good

“An average of 35 Million foreign holidays a year means people are browner for longer”

Vicki: Famous people have all got brown golden skin 

“Between salons and self tan (.) even your average person can glow like a celeb”

Nicky: But there was no kind of health warnings, and the UVA rays give out radiation and this can cause different kinds of cancer

“A journey into the world of tanning (1.0) and how important it’s become (.)”

“How far would you glow?”

“Tantalising (1.0) Monday 5^th December (.) 8:30 (.) Channel 4”

Codes and Conventions of Radio Trailers

• Music bed - no lyrics/instrumental versions, cannot overshadow v/o
• Sound effects anchor theme of doc
• Sound bites and/or extracts from documentary
• Intonation changes, i.e pitch and tone 
• 30-40 seconds long
• Beginning must be clear as to grab audience
• Should intrigue audience
• V/O same person as documentary and is intercut throughout trailer
• Hint at what's going to be on the documentary
• Schedule at the end, usually with a different voice
• Pose questions
• Same theme and slogan as print and from the same campaign

Voiceover Script

This is the voiceover script from our documentary:

In recent difficult financial times, 63% of people have had to give up their holiday abroad and seek other means, such as fake tanning and sun beds, to get that summer glow.

From sun beds to spray on, people have started to tan at work, home, and now even in the gym. So, why is this the case?

With a public split of what looks good, the debate between perfectly pale or brown and bronzed still stands.

But what is the influence tanned celebrities have on the public, and why do people need to look like their idols? 

Editing

We have editted our documentary in Adobe Premiere, an editing software which has allowed us to precisely control shots, to make our documentary as professional as possible. Here are screenshots of the editing process.

Making sure that the interviews linked together was extremely important. If 2 clips were completely next to each other, the sound quality would be reduced and the documentary would sound poor, so even fractions of a second different improved the quality massively.

The video transitions and effect were not using that often, due to them making the documentary look over stylised, however additive and cross dissolves were important especially with the graphics fading in and out on the screen.

In some parts of our documentary we needed to use archive footage. This was cut out once again using the brackets and the stepping tool. Even though we didn't film this archive material, it was extremely useful to link sections together.

Edit Decision List

Our edit decision enables people from outside our group to understand what is being done to the footage we have recorded on the tape log sheet. All of the cuts were straight cuts, as this follow the conventions of a professional product.

Tape Log Sheet

This is our tape log sheet which indicates which footage is to be used in the final production. This Is necessary to enable people to understand which bits we edit, and the suitable footage we can use.

Filming - Vox Pops

Our first attempt at vox pops was pretty unsuccessful, so we will re do them. When it began to rain we were unable to finish asking people, and on that particular day we were not able to get many answers.We were going to go into a shopping centre, however when we rang the manager of the shopping centre, we found we were unable to do it.

In our documentary there are 2 different vox pops:
1) Do you tan and if so why?
2) (shows a tanned photo of Nicola Roberts and a pale photograph of her) Which do you prefer?

Filming - Interview with Sarah Fenlon

This interview was done in her work, with a fairly limited mise en scene. However the mise en scene for this interview was not as necessary as it is in other interviews. The positioning of the person who was asking the questions was slightly wrong, so this will have to be redone. Also it would help if the lighting was increased. The answers she gave I found were a bit short, and she didn't rephrase the question in her answer properly.

1. Do you tan yourself? If, so how?
2. Would you ever use sun beds? Why/Why not?
3. Do you know the risks of UV tanning?
4. Has your awareness and opinions of sun beds changed since your dad’s illness was diagnosed?
5. What advice would you give to sun bed users?

Filming - Interview with Joe Deer

This interview was set in a sun bed room in his gym, so we were able to have a good mise en scene. However since the lighting was coming from above, his face was washed out, whilst the sun bed next to him appeared too dark. Further from this, he was sat on the sun bed, which made him have to crouch. When we redo this interview, we will carefully consider the postition in relation to the mise en scene and the lighting.

Questions for Joe Deer
1. Why do you tan?
2. How often do you use fake tan or sun beds?
3. How often do you see clients in your workplace tanning?
4. Do you think that it make you feel more confident?
5. Does your work have any regulations considering the use of the sun beds?

Filming - Bad Weather Cutaways

We decided to film outside, on a fairly bad day, with grey clouds and wind and rain. This will be used to provide a contrast to the holiday brochures, as our documentary is very British, as it wouldn't excist without the poor British weather.

Filming - Interview with Mrs Battle

This interview went well, and there will be no need to reshoot the interview. As it was done in her office in school, the lighting was good, and a professional environment was apparent through the mise en scene on her desk. After filming the first question of the interview, we corrected the framing and composition, so the final take looks much better.


1. What do you believe are the social reasons for tanning?
2. Do you feel celebrities influenced people’s lives and their feelings towards their own appearance?
3. Why do you think people feel the need to look like celebrities?
4. In your opinion how important are people’s perceptions of themselves?
5. Why do you think tanning has become such a key part of stereotypes and cultures?

Filming - Interview with Vicki (2nd)

This time, we did the interview in a different room in the tanning salon, which proved to have much better lighting. However as the walls were plain, and all we were able to do was stick a 'glo sun rooms' poster to the wall, the mise en scene is not as good as it was in the first interview. We will ammend this by including a variety of better cutaways to anchor the interview; cutaways which we also reshot and came out a lot better.

Filming - Interview with Nicky

This interview we feel went well, and was set in a consultant's room in a surgery, which we were allowed access to. Nicky is a nurse, and was able to address the more scientific part of our topic, and also discuss the risks of tanning. The room was brightly lit, and the mise en scene and the framing came out well.

1. What are the risks of UV tanning?
2. Are these risks worse on sun beds than they are in comparison to natural tanning?
3. Have you ever come across anybody with burns from using sun beds whilst you have been working?
4. What advice would you give to those who use sun beds?
5. What are your views on what Nicola Roberts has done concerning the legal age of using sun beds?

Filming - Interview With Vicki

 The first interview that we did, was with the talon salon owner: Vicki. This took place in her tanning salon 'Glo Sun Rooms', however we have decided to refilm this interview, as even though we felt the framing and mise-en-scene was good, the lighting wasn't good. After scoping out the rest of Glo Sun Rooms, we have decided to film in a different place. Also, we will redo the cutaways from inside, for example the flyers and leaflets that Vicki has created, and also a sun bed working. These also had bad lighting, and were too 'jittery'.

1. Why did you set up a tanning salon?
2. Why do you think your customers tan?
3. Do you tan personally?
4. What advice do you offer your customers?
5. What restrictions do you have in place?
6. What are your views on the effect Nicola Roberts has had on the tanning industry?
7. Has this affected your business in any way?

Planning

For the planning of our documentary we drew a storyboard for how we thought our title sequence was going to look:

We then drew a single frame of our interviews to convey the mise-en-scene that we needed, and to show the camerawork that we will do. The interviews will be shot in medium close up as convention states.

Lana Quilty, the student, will be set in the common room, with photographs of friends and family in the background

The tanning salon owner Vicky is going to be set in her work, with promotional signs for her tanning salon on the wall.

Sarah Fenlon will be interviewed in her work which will be clearly shown by the hairdressing environment such as a sink and hairdressing equipment.

The interview with Joe Deer will take place in his office, connoting a professional feel, alongside his tanning poster which anchors the theme of the documentary.

Mrs Battle will also take place in her office, connoting she is an official or a professional, which will allow viewers to take her more seriously.

Nicky the nurse's interview will be taking place in a consultation room, which will help anchor her job as a healthcare professional.

Preliminary Task

This is the material supporting our preliminary task, with an evaluation of the actual product.

Title: It's Better Connected

Opening Sequence:

Interview:

As a preliminary task, we had to create a short interview with an opening sequence about the topic of mobile phones, so we get familiar with the programme we are using and the editing tools. We were asked to create cutaways to break up the interview and to avoid the jump cuts. It is not expected that this documentary to be anywhere near as good as our finished product, however it gave me a taster of putting the codes and conventions of interviews into effect. Also it allows us to make mistakes now in a preliminary task, rather than whilst constructing our finished product.
From the feedback that we were given, we found what was successful and what wasn't, and what could have been improved. The positive comments from the feedback was our opening sequence that clearly illustrated the title, with a creative way of presenting it. The mise-en-scene of the opening title sequence clearly anchored the theme and topic of this 'mini documentary' about mobile phones.

However during the interview, the microphone was positioned incorrectly so the voice of the interviewee was extremely quiet and the background noise dominated this significantly. Careful set up before an interview actually starts I have learnt is essential, and for our real product this is a mistake we will make sure never happens again. The cutaways linked in with the theme of mobile phones, and in this interview some mise - en - scene was apparent. Overall however, I feel this could be massively improved, especially the quality of the interview. This would have made the interview feel a lot more professional, which is extremely important. As the interviews contain some of the observation of the documentary, they are one of the most important sections in a real professional product.

Running Order

This is my running order prior to the filming and editing. Due to the content of the interviews which we film, this may change to accommodate for the content we have.

Research

This is all the research that we have conducted in search for interviews and secondary research etc.

Whilst we were searching for interviews, we decided it would be interesting to see if any celebrities would be interested in contributing to our interview. The screen shots below are our attempts to see if a number of celebrities would be willing to do an interview with us. Even though we didn't get anywhere with this, it was interesting researching how celebrities have played a part in our topic about tanning.

Email Print Screens:

Tweets:

Formal Proposal

Topic: Tanning

Title: Tan-talising

Type of Documentary: Mixed

Style of Documentary: Informal

Channel & Scheduling: Channel 4, Mondays at 8:30. This will pre-echo audience for Embarrassing Bodies.

Target Audience: Males and females, around the ages of 16 to 25.

Primary Research Needed:
1. Interview with psychology teacher - Mr De
2. Interview with Nicola Roberts, Katie Price, Louie Spence, Peter Andre, members of the Geordie Shore and The Only Way is Essex.
3. Voxpops - why do you tan?
4. Voice over with Mr Bottom
5. Interview with sociology teacher - Mrs. Battle
6. Interview with doctor

Secondary Research Needed:
1. One Direction - What Makes You Beautiful.
2. Christina Aguilera - Beautiful
3. Foo Fighters - Cold Day In The Sun
4. Daniel Powter - Bad Day
5. Location i.e Liverpool
6. Sun bed cutaways
7. red carpet footage
8. Holiday adverts
9. 'Summer Holiday'
10. 'bring me sunshine'
11. Fashion show

Narrative Structure: Non Linear

Outline of Content:1.
1. Opening Sequence.
2. Voxpops in Liverpool - do you tan, if so how?
3. Interviews with anyone suggested in primary research.
4. Cutaways - tanning salon

Resource Requirement:
- Camera, Tripod, Video Camera, Voice Recorder

Ideas For Content

Questionnaire Results

Questionnaire results

.

Audience Research

This is our hand written questionnaire:

These are audio clips of some answers to the questions: